Harper’s BAZAAR launched in Ukraine
Kiev, 15 December 2008 - Today Sanoma Magazines Ukraine (SMU) launches Harper’s BAZAAR, the international fashion magazine. Harper’s BAZAAR is the first upmarket fashion magazine in Ukraine.
Elegant, sophisticated and provocative, Harper’s BAZAAR focuses on luxury and covers what’s new and what’s next in the world of fashion and beauty. The readers of Harper’s Bazaar are high-society women who live in a big city. They are socially active and strive to be unique.
Harper’s BAZAAR will be published every month with an initial print run of 25,000 copies. The magazine will have 220 pages and has a cover price of 3 Euros. Editor-in-Chief Natalia Guzenko has a broad experience in publishing, launching and developing glossy magazines.
The magazine launch is supported by a marketing campaign which includes advertisement in some SMU magazines and an exquisite party for advertisers in a very Harper’s BAZAAR style. Fashion-designers and artists, top-managers of upmarket companies and representatives of show-business are among the guests of the party. Minimalistic style of ArtCafe together with interactive exhibition of best Harper’s Bazaar photography will let the guests into the atmosphere of fashion and art.
Sanoma Magazines Ukraine
Sanoma Magazines Ukraine is part of Sanoma Magazines International. Sanoma Magazines International, located in Amsterdam (the Netherlands), is responsible for the activities of Sanoma Magazines in Central, Eastern and South East Europe and Russia.
Sanoma Magazines is a leading publisher of magazines and digital media that actively reaches out to an audience of 290 million consumers at every life stage. The company has business operations in thirteen countries, spanning the European continent from the North Sea to the Bering Sea and from the Barents Sea to the Black Sea. Sanoma Magazines aims to grow market leading positions in all of its operating countries.
Sanoma Magazines is a division of the Sanoma Group, a strong European media group operating in diverse fields of media in twenty countries.
For more information, please contact (not for publication):
Sanoma Magazines Ukraine
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