Many magazine brands have developed strong websites, and they are increasingly available on mobile devices. Developments like these were originally driven by consumers who started to incorporate different media into their lives - magazines followed.
By now it is also the other way around. We even develop new products without a specific media platform in mind. Instead we start with consumers' needs, explore how we can satisfy them and only then determine the platform. This might be a magazine, an event or a website, but it could be something else. We might use different platforms at the same time, surrounding consumers with the right media in 360 degrees to satisfy their needs .
Digital Media
Our digital media portfolio is built on two clear pillars. We have adapted
our strongest magazines to online, because we believe in the strength
of these brands and their potential to add value as digital media as
well. In addition we have developed and acquired digital services
that are not related to our magazines. We believe we can add
value in this field too, because we have a profound
knowledge of the relevant content and our customers
appreciate our involvement.
We are fully committed to develop our digital brands further
using a three-step approach. We will leverage our existing
assets across country-markets to achieve synergies. We will
also continue to develop digital media tailored to a specific local
audience. To accelerate our digital media portfolio development,
we will selectively acquire assets and companies if we estimate
that we can add significant value.
Sanoma 360º
