Our Strategy

We are focused on small and mid-sized European media markets and on Russia. In our markets we want to develop or maintain a clear market leading position to secure our growth and profitability. Organically through an active launch and portfolio strategy. But also through partnerships or acquisitions if value can be added. Both in magazines and in digital media.

Magazines

In developed magazine markets we aim to consolidate our existing market positions through a selective launch policy and add-on acquisitions that add value. In developing magazine markets we aim to grow our magazine portfolio through launching actively and by acquiring magazine brands and companies that help us reach our desired market position more quickly.

Digital Media

We are committed to develop a leading market position in digital media. We set out to achieve our ambition by leveraging our existing assets across markets, by acquiring new assets if we can add value and reach our goals more quickly, and through selective partnerships. Additionally, we will continue to explore opportunities in new forms of digital media.

Vision

At the heart of our vision is a strong believe in the power of magazine and digital media brands and their potential to expand across media. We believe that we need to develop our brand portfolio to satisfy our customers and surprise them positively. This will help us secure long-lasting relationships with customers that add value to all involved.


Mission

Serving the wants and needs of customers by developing top quality magazine and digital media brands that offer sustainable growth and profitability.


Values
Our core values are creativity, reliability and dynamism.