Key Figures

Net sales: €1,111.2 million (-10,9%)

  • share of circulation income: 60% (-3%)
  • share of advertising income: 29% (-23%)

Operating profit: €96,3 million (+12,4%)

  • non-recurring capital gains: €17,1 million

Average number of employees: 5,452 (full-time equivalents)

Number of magazine titles: 295 (-49)

Annual Results 2009

Our net sales decreased to €1,111.2 million (12.5%) in 2009, because of challenging market conditions and unfavourable currency exchange rates. Adjusted for changes in our company structure our net sales decreased by 10.9%. Our operating profit excluding non-recurring items increased by 11.5% to to €95.7 million. The company has initiated several programmes to improve the profitability of its business units. Annual Report 2009

Sanoma Magazines is part of the Sanoma Group. Next to Sanoma Magazines, Sanoma is comprised of four other divisions operating in diverse fields of media. Detailed financial information regarding the full breadth of the group's activities can be found in the Investors section of the Group's website.


2009

2008

2007

2006