Net sales: €1,246.8 million (+0,7%)

• share of circulation income: 55% (+1%)
• share of advertising income: 33% (+11%)

Operating profit: €85,7 million (-46,8%)

• of which non-recurring capital gains: €49,6 million

Average number of employees: 5,731 (full-time equivalents)

Number of magazine titles: 344 (+35)

First Quarter Results 2009

Our net sales decreased to €262.1 million (8.2%) in the first quarter of 2009, because of challenging market conditions and unfavourable currency exchange rates. Adjusted for changes in our company structure our net sales decreased by 9.5%. Our operating profit exclduing non-recurring items decreased by 37.1% to to €15.5 million. Sanoma Magazines has reacted to its challenging business environment by initiating several cost saving programmes and by closing twenty loss-making titles that had no short-term turn-around potential. More detailed information about our financial performance can be found in our Interim Report January | March 2009.