Amsterdam, 6 July 2006 - ilse media, part of the magazine division of the SanomaWSOY Group and owner of some of the most popular websites in the Netherlands like NU.nl and Startpagina.nl, has acquired KIESKEURIG.nl.

In the Netherlands KIESKEURIG.nl is a leading price comparison site combining product and shopping guides with over 300,000 user reviews.

Mr Molenaar, CEO of ilse media: “The acquisition of KIESKEURIG.nl fits perfectly with ilse media’s strategy, which is to play a principle role in guiding consumers to the most relevant websites, as we do with Startpagina.nl. From now on we will also guide them to the most relevant and best reviewed products, at the right price via KIESKEURIG.nl.”

What sets KIESKEURIG.nl apart from its competition is the strong involvement of visitors to the website. KIESKEURIG.nl offers a platform for overviews of products and for consumers’ views and experiences regarding certain products.

KIESKEURIG.nl was established seven years ago to guide consumers to the best products and the most economical places to buy them. Today the company employs some 25 people under sound and profitable management. KIESKEURIG.nl attracts 120,000 unique visitors on a daily basis. In 2005, the net sales totalled € 2,253,000. The founders, Ms Sellis and Mr Hoetink, will stay on at KIESKEURIG.nl and report to Mr Wiggers, who is currently responsible for Startpagina.nl and NU.nl.

About ilse media
ilse media was established in 1995. Since that time it has grown into the leading Internet publisher in the Netherlands. With an extensive portfolio of websites, including ilse.nl, Startpagina.nl, NU.nl and Weblog.nl, ilse reaches 63 percent of all Internet users above the age of 13 in the Netherlands. The children’s and teen websites Kaboem.nl and Cu2.nl are part of ilse media’s subsidiary newrulez. In addition, ilse media is responsible for the men’s and entertainment publications of Sanoma Men’s Magazines (SMM) and TVGids.nl (an online television guide produced by Programmabladen AKN). ilse media, newrulez, TVGids.nl and the SMM titles together generate a half billion page views per month on Internet.

In addition to its online activities, ilse media also produces informational guides. These publications and the website Welke.nl assist consumers in making large purchasing decisions. ilse media is part of Sanoma Magazines, the magazine division of SanomaWSOY, which publishes some 67 magazines in the Netherlands.

For more information on ilse media group go to www.ilsemedia.nl.