Tuija Wikström Development Director Online Operations

Helsinki, 29 November 2007 - Tuija Wikström (38, M.Sc.(Econ)) has been appointed Development Director, Online Operations at Sanoma Magazines Finland’s Media Sales Unit as of January 28, 2008.Tuija Wikström comes to Sanoma Magazines Finland from the Dagmar media agency, where her responsibilities have included customer relationship management and membership of the management team.She is currently Planning Services Director, responsible for Dagmar Digital, which she set up.



“I’m very happy to welcome Tuija on to our team.With her expertise in the strategic planning of digital marketing, she will strengthen our capabilities,” says Clarisse Berggårdh, Director, Media Sales and Custom Publishing at Sanoma Magazines Finland.



“Sanoma Magazines Finland is investing heavily in its digital services and 2008 will be a particularly important year for us in this area.We will be launching two completely revamped services – akuankka.fi and perhe.fi – aimed at fans of Donald Duck and family-related subjects, and extending our weight management service at kiloklubi.fi to all subscribers of our Hyvä Terveys health title. Our aim is to achieve substantial growth in online business based on our strong magazine titles as well as our know-how in creating content.”



ABOUT SANOMA MAGAZINES FINLAND :
With more than 40 consumer magazines and net sales of 193.2 million euros in 2006, Sanoma Magazines Finlandis Finland´s leading magazine publisher. The company is part of Sanoma Magazines.Sanoma Magazines is one of the largest consumer magazine publishers in Europe. The company publishes more than 300 magazines in thirteen different countries. Apart from developing its strong portfolio of magazine brands for various reader communities, Sanoma Magazines is expanding its business to other media platforms, with a clear focus on interactivity. Sanoma Magazines is a division of SanomaWSOY, the leading media group in the Nordic region with operations in versatile fields of media in over twenty European countries.





NOT FOR PUBLICATION
For more information, please contact:
Clarisse Berggårdh, Director, Media Sales and Custom Publishing
Tel: +358 (0)9 120 5003.

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