TYA!, a new women's magazine

Sofia, 12 April 2007 - The first issue of Tya! - the newest women’s magazine - will appear on the market on April 14th, 2007. The weekly magazine, that will cover all of today’s issues in the life of Bulgarian women, will be launched with a print run of 40 000 copies and a price of BGN 1.60.


Tya! Magazine provides its female readers with information and entertaining content that will help them live a life full of optimism and confidence. The new magazine targets women of active age, working, with a dynamical lifestyle, open and interested in culture, art, history, new books, cinema and different aspects of the social life as well.


It reveals real stories of people from Bulgaria and the rest of the world. Through the “Famous Couples” column, women will be able to get a glimpse of the life of Bulgarian celebrities who will tell about themselves. “Moments in the life of…” contains details about the lifestyle of favorite Bulgarians. TYA!includes columns about among others fashion, cosmetics, interior design, current and business information, psychology as well as a TV supplement.


Vesselina Aleksieva, who used to run another magazine of Sanoma Bliasak Bulgaria – The Woman’s Journal, will be the Editor-In-Chief of Tya!. Vesselina’s position in the magazine with highest circulation in Bulgaria will be taken by Daniela Nikolova, who has been a part of the team of The Woman’s Journal for a long time.


For further contacts:

Sanoma Bliasak Bulgaria
Eva Boteva, Marketing Manager
e-mail: e.boteva@sanomabliasak.bg
Tel: +359-2-9706 843


Sanoma Bliasak Bulgaria is a joint venture between Sanoma Magazines International B.V. and BliasakMedia Ltd. The company isthe largest magazine publisher in Bulgaria. Apart from Tya! Sanoma Bliasak Bulgaria also publishes the women’s bible COSMOPOLITAN, the Bulgarian edition of the world’s ?1 fashion magazine – ELLE, the best selling magazines in Bulgaria – Bliasak and Journal, the celebrity Story, the luxury lifestyle magazine Maximum, as well as Culinary JOURNAL, My Child and National Geographic.

Sanoma Magazines International, located in Amsterdam, is part of Sanoma Magazines, one of the largest consumer magazine publishers in Europe, publishing more than 300 magazines in thirteen different countries. Apart from developing its strong portfolio of magazine brands for various reader communities, Sanoma Magazines is expanding its business to other media platforms, with a clear focus on interactivity.

Sanoma Magazinesis a division of SanomaWSOY, the leading media group in the Nordic region with operations in versatile fields of media in over twenty European countries.

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