Story launches Gala Style in Serbia

Belgrade, 22 October 2007 - Story, the leading Serbian celebrity magazine published by Adria Media Serbia d.o.o., launched Gala Style - the new glossy lifestyle magazine – in October 2007.The new magazine will cover the world of fashion and beauty, stars and their lives, culture, gastronomy, travels, interior design: everything that makes life stylish. The first issue will be distributed in 30,000 copies at a price of RSD 230 (€ 2.90) with 180 pages.Gala Style focuses on style rather than on the latest trends; it is concerned with good style and how to build one – Story Gala Style makes life easier, more comfortable and beautiful. Its topics include celebrities, but only those that have style and taste and can inspire readers.Gala Style is humorous, smart, likeable, well-informed and easy to read: light when dealing with serious culture and/or social issues and competent and serious when dealing with fashion and beauty.Tamara Kostic, editor in chief of Gala Style, has a broad experience in several successful Serbian magazines.Gala Style is targeted at young, urban, working women with stylish taste of life. ABOUT ADRIA MEDIA SERBIA d.o.o.:

Adria Media Serbia d.o.o., is a part of Adria Media Holding GmbH (AMH) operating in 3 countries: Serbia, Croatia and Slovenia. AMH isa 50-50 joint venture between Sanoma Magazines International and Gruner+Jahr. AMH publishes 39 magazines and employs around 370 people.



Sanoma Magazines International B.V., located in Amsterdam, the Netherlands, is part of Sanoma Magazines, one of the largest consumer magazine publishers in Europe. Sanoma Magazines publishes more than 300 magazines in thirteen different countries. Sanoma Magazines International is responsible for Sanoma Magazines’ activities in Central, Eastern and South East Europe. Apart from developing its strong portfolio of magazine brands for various reader communities, Sanoma Magazines is expanding its business to other media platforms, with a clear focus on interactivity. Sanoma Magazines is a division of SanomaWSOY, the leading media group in the Nordic region with operations in versatile of media in over twenty European countries.NOT FOR PUBLICATION



For more information, please contact:

Bernd Rademann, CEO Adria Media Serbia d.o.o.

E-mail: b.rademann@adriamedia.co.yu

Tel: +381 11 207 99 00

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