Sanoma Uitgevers buys Babygids

Hoofddorp, 19 June 2008 - Jonge Gezinnen (Young Families), a subsidiary of Sanoma Uitgevers, announced today that they have acquired Babygids (Baby Guide). Babygids is a free regional pocket guide for expectant mothers and families with young children. Babygids is published by Mediadam.

The acquisition of Babygids fits within the strategy of Jonge Gezinnen and Sanoma Uitgevers to service its customers with the best content in specific fields of interest like Parenting, Food, Home and Automotive. Jonge Gezinnen already publishes magazines like Ouders van Nu (Parents Today) and the recent launch Kek Mama. The company also organises the Jonge Gezinnen Beurs (Young Families Fair) and manages several Parenting websites.

Babygids is distributed annually through 300 maternity clinics in 12 regional editions with a total circulation of 100,000 copies. Henk Roelofs, CEO of Jonge Gezinnen, welcomes the acquisition: “Babygids is an excellent addition to the existing portfolio of Jonge Gezinnnen. We will get even closer to our target audience through this acquisition, the distribution via midwifes and the regional character of Babygids.”

Robbert-Jan Driessen, Managing Director of Mediadam, is also glad with the sale: “Through the sale of Babygids to Jonge Gezinnen we think that we can guarantee its quality and continuity.”

Babygids will publish the 2009 edition together with Jonge Gezinnen. From 2010 onwards Jonge Gezinnen will publish Babygids on its own. The acquisition will not lead to any redundancies at publisher Mediadam.

About Mediadam BV:

Mediadam BV is a publisher specialised in publishing guidebooks to special groups op people, like the Student Information Guide, the Baby Guidebook and the Guidebook for Pensioners.

About Sanoma Uitgevers:
With almost 80 consumer magazines (including accompanying extensions and events) and more than 125 websites Sanoma Uitgevers B.V. is the largest multi media publisher in the Netherlands. In 2007 Sanoma Uitgevers and its subsidiaries - Sanoma Magazines Netherlands – generated net sales of €539.8 million. In Hoofddorp approximately 1,100 employees work together in editorial teams and support departments. The subsidiaries Sanoma Men’s Magazines, Jonge Gezinnen, Mood for Magazines and ilse media add an additional 750 employees.

Since 2001 Sanoma Uitgevers is part of Sanoma Magazines. Sanoma Magazines is one of the largest consumer magazine publishers in Europe. The company publishes more than 300 magazines in thirteen different countries. Apart from developing this strong portfolio of magazine brands, Sanoma Magazines is expanding its business to digital media platforms. Sanoma Magazines is a division of SanomaWSOY, a strong European media group operating in diverse fields of media in more than twenty European countries.


For more information, please contact (not for publication):

Jonge Gezinnen
Frederik van Son
• Phone : +31235565584
• E-mail: f.van.son@jongegezinnen.nl

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