Hoofddorp, 6 July 2007 – Sanoma Uitgevers, part of Sanoma Magazines, introduces Grazia, the first weekly glossy in the Netherlands. The title has the dynamics of a weekly and the looks of a glossy.
The magazine offers an exciting mix of fashion, beauty and lifestyle and meets the broad interests of young, self-assured women. Grazia focuses on young, working women aged between 25 and 45 years old.
Publisher Ard Siekerman: “With the glossies of Sanoma Uitgevers we are moving forwards. In print and online. Grazia matches our glossy portfolio perfectly. We are proud that Mondadori - the largest publisher of Italy – has granted us the license of Grazia and that we are able to deliver this international concept in the Netherlands. In Italy and England this glossy is already appreciated as the number one magazine of its kind. This concept of a weekly glossy also offers new opportunities to advertisers.”
Editor-in-Chief Hilmar Mulder (also Editor-in-Chief of Cosmopolitan): “Grazia has a unique, contemporary sandwich formula by combining high-end fashion, extensive shopping and inspiring beauty with world news, real life stories and well-informed celebrity gossip. This with the looks of a glossy but the pace of a weekly will make it in my opinion thé magazine for today’s woman!”
Grazia will appear this autumn. Sanoma Magazines also publishes Grazia in license in Russia. The launch of Grazia in Russia took place last March.
About Grazia
Grazia was launched in Italy in 1938 and continues to be one of Europe’s foremost glossy weeklies. Next to Italy, the magazine is also very successful in England. The Dutch edition will be the eighth international edition of the magazine. Grazia has the allure and glamour of a monthly glossy, but will be published weekly.
About Sanoma Uitgevers
With more than 80 consumer magazines (including accompanying extensions and events) and well over 125 websites, Sanoma Uitgevers B.V. is the largest multi media publisher in the Netherlands. In 2006, Sanoma Uitgevers and its subsidiaries – Sanoma Magazines Netherlands – reached net sales of EUR 531 million. In Hoofddorp 1173 people are employed including editorial as well as the support departments. The subsidiaries Sanoma Men’s Magazines, Jonge Gezinnen bv, ilse media groep and RCV Entertainment add another 800 employees to the total number of employees.
Sanoma Uitgevers is part of Sanoma Magazines , one of the largest consumer magazine publishers in Europe.The company publishes more than 300 magazines in thirteen different countries.
For more information, please contact (not for publication):
Corporate Communications Sanoma Uitgevers
Contactperson : Carla Termorshuizen
Telephone : +31 (0)23 – 556 5591
Mobile : +31 (0)6 – 4604 3114

