Sanoma Magazines sells its puzzles to Keesing

Amsterdam, 29 June 2007 - Netherlands-based Sanoma Uitgevers, part of Sanoma Magazines, the magazine division of SanomaWSOY, and Keesing Media Group BV (Keesing), part of Telegraaf Media Group N.V. announced today that Sanoma Uitgevers has sold its puzzle magazines in the Netherlands to the Keesing Group.


After a positive advice of the works council of Sanoma Uitgevers and Keesing Media Group, the Supervisory Board of Keesing Media Group and the due diligence process, the sale is now completed.


In 2006, the puzzle clusters consolidated net sales amounted EUR 12.8 million. The acquisition involves all activities of the puzzle cluster and 23 employees. Sanoma Uitgevers’ puzzle portfolio consists of brands as Puzzelsport, Bingo! and 10 voor Taal. All activities will be transferred to Keesing’s premises in Amsterdam. The acquisition will have retro-active effect as from January 1, 2007.


The sale of Sanoma Uitgevers’ puzzle activities follows the re-orientation of its position in the puzzle magazine market in the Netherlands. With this acquisition Keesing acquires a line of products that fits perfectly into its own portfolio. In addition, Keesing expects to accomplish a number of synergistic effects through this acquisition.



About Sanoma Uitgevers
With more than 80 consumer magazines (including accompanying extensions and events) and well over 125 websites, Sanoma Uitgevers B.V. is the largest multi media publisher in the Netherlands. In 2006, Sanoma Uitgevers and its subsidiaries – Sanoma Magazines Netherlands – reached net sales of EUR 531 million. At Sanoma Uitgevers 1173 people are employed including editorial as well as the support departments. The subsidiaries Sanoma Men’s Magazines, Jonge Gezinnen bv, ilse media groep and RCV Entertainment add another 800 employees to the total number of employees.


About Sanoma Magazines
Sanoma Uitgevers is a business of Sanoma Magazines, one of the largest consumer magazine publishers in Europe.The company publishes more than 300 magazines in thirteen different countries. Apart from developing its strong portfolio of magazine brands for various reader communities, Sanoma Magazines is expanding its business to other media platforms, with a clear focus on interactivity. Sanoma Magazines is part of the SanomaWSOY Group, which operates in versatile fields of media in over 20 European countries.


For more information please contact (not for publication):

Corporate Communications Sanoma Magazines

Contactperson : Trudy de Jong

Telephone : +31 (0)20 - 851 21 17

Mobile :+31 (0)6 - 27 40 28 80

E-mail : t.de.jong@sanoma-magazines.com

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