Sanoma Magazines intends to sell its puzzle magazines

Amsterdam, 6 June 2007 – The Dutch-based Sanoma Uitgevers, part of Sanoma Magazines, the magazine division of the SanomaWSOY Group, announced today that the company intends to sell its puzzle magazines in the Netherlands to Keesing Media Group BV. (Keesing), part of Telegraaf Media Group N.V., a Dutch stock listed company.


The decision follows the redefinition of Sanoma Uitgevers’ position in the puzzle market in the Netherlands.


Sanoma Uitgevers’ puzzle magazine portfolio includes puzzle titles with brands like Puzzelsport and Bingo. The possible transaction involves all activities of the puzzle cluster. Currently the puzzle cluster employs 29 persons.


With this acquisition Keesing acquires a line of products that fits perfectly into its own portfolio. In addition, Keesing expects to accomplish a number of synergistic effects through this acquisition.


Keesing and Sanoma Uitgevers expect to enter into a final agreement within a short period of time. The transaction will be subject to due diligence, positive advice of the works councils of Sanoma Uitgevers and Keesing Media Group and Keesing Media Group supervisory Board.


Sanoma Uitgevers
With more than 80 consumer magazines (including accompanying extensions and events) and well over 125 websites, Sanoma Uitgevers B.V. is the largest multi media publisher in the Netherlands. In 2006, Sanoma Uitgevers and its subsidiaries – Sanoma Magazines Netherlands – reached net sales of EUR 531 million. In Hoofddorp 1173 people are employed including editorial as well as the support departments. The subsidiaries Sanoma Men’s Magazines, Jonge Gezinnen bv, ilse media groep and RCV Entertainment add another 800 employees to the total number of employees.


Sanoma Magazines
Sanoma Uitgevers is a business of Sanoma Magazines, one of the largest consumer magazine publishers in Europe.The company publishes more than 300 magazines in thirteen different countries. Apart from developing its strong portfolio of magazine brands for various reader communities, Sanoma Magazines is expanding its business to other media platforms, with a clear focus on interactivity. Sanoma Magazines is a division of the SanomaWSOY Group.


For more information please contact (not for publication):
Corporate Communications Sanoma Magazines
Contactperson : Trudy de Jong
Telephone : +31 (0)20– 851 2117
E-mail : t.de.jong@sanoma-magazines.com

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