Sanoma Magazines Praha expands online

Prague, September 10, 2007 - Sanoma Magazines Praha has purchased an important Czech portal on living Tvujdum.cz as well as the Slovak portal Tvojdom.sk.The joint-stock company CE MEDIA ONLINE has announced on August 29, 2007 that Sanoma Magazines Praha Ltd gained 100% shares of the company. CE MEDIA ONLINE Inc is the operator of an important Czech portal on living and building Tvujdum.cz and the Slovak portal on living and building Tvojdom.sk.“The acquisition of the portals Tvujdum.cz and Tvojdom.sk is another successful step towards fulfilling the strategy of expanding in internet media“, said David Beška, Publisher Online Operations for Sanoma Magazines Praha. After several months of negotiations with a number of interested major publishing houses and private investment companies, CE MEDIA ONLINE finally agreed on the sale of 100% of its shares to the publishing house Sanoma Magazines Praha.In the Czech Republic Sanoma is owner of one of the most popular magazines on living DUM a Zahrada as well as of another magazine called Living. By joining online and printed titles, Sanoma reaches a dominant share in the market of lifestyle media about living. After gaining the majority of shares in eStranky.cz Sanoma Magazines Praha has now broadened its portfolio by another large-scale online project. Sanoma is interested in further expansion in the field of the Internet media. “I consider the nine years of building the company to be very successful. I am leaving at the moment when Tvujdum.cz and Tvojdom.sk show the best results and steady growth.CE MEDIA ONLINE currently provides content to almost 500.000 visitors per month, generates double digit turnover growth and creates a profit. The decision to sell the company only reflects my intention to concentrate fully on the publishing activities in the Russian Federation where I established the company MEDIA ONLINE OOO in December 2005", claimed Ladislav Semetkovský, the founder of the company. The price of the transaction was not published. About Sanoma Magazines Praha

Sanoma Magazines Praha Ltd is a joint venture of Sanoma Magazines International B.V. (SMI). Sanoma Magazines International, located in Amsterdam (the Netherlands), is part of Sanoma Magazines B.V. Sanoma Magazines International is responsible for Sanoma Magazines’ activities in Central, Eastern and South East Europe. Sanoma Magazines is one of the largest consumer magazine publishers in Europe.The company publishes more than 300 magazines in thirteen different countries. Apart from developing its strong portfolio of magazine brands for various reader communities, Sanoma Magazines is expanding its business to other media platforms, with a clear focus on interactivity. Sanoma Magazines is a division of SanomaWSOY, the leading media group in the Nordic region with operations in versatile fields of media in over twenty European countries., the magazines division of SanomaWSOY. Sanoma Magazines is a leading magazine publisher in Europe and publishes more than 300 magazines in thirteen different countries. Sanoma Magazines International is responsible for Sanoma Magazines’ activities in Central, Eastern and South East Europe.About CE MEDIA ONLINE Inc.

CE MEDIA ONLINE Inc. publishes the dominant Czech portal on living and building Tvujdum.cz and the Slovak portal on living and building Tvojdom.sk. The company also provides complete e-business solutions to its strategic partners. More information at www.mediaonlineglobal.com.



(Not for publication)

For more information, please contact:
David Beska
Tel: + 420 296 162 235
Email: beska@sanoma.cz

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