Bucharest, 26 October 2006 - Sanoma Hearst Romania re-launched FEMEIA., after having acquired the oldest women's title in Romania.

The monthly magazine is targeted at women aged 27 +, core target around 35 years old, from urban areas and with medium to high income. FEMEIA. (Woman.) will have a print run of 60.000 copies and the cover price will be 4.9 RON (€ 1,40).

FEMEIA. is addressing the mature woman and deals with everyday life in an empathetic and warm tone of voice. Past and present, trend and tradition, are framed together hand in hand in this totally refreshed, new magazine. What makes it different from the others in the market is the interaction between readers and FEMEIA., and the emphasis on their personal lives. Simultaneously with the magazine the website and women’s portal www.femeia.ro has been launched.

Being the oldest women’s title in Romania - it was launched in 1876 - FEMEIA. has the strongest awareness in the Romanian women’s magazine market.

Editor-in-Chief is Istvan Lorincz, who will be the first ever male Editor-in-Chief of a women’s magazine in Romania.

For more information, please contact:
Istvan Lorincz, Editor-in-Chief
tel.: + 40-230 79 21
e-mail: ilorincz@sanomahearst.ro

Sanoma Hearst Romania is a joint venture of Sanoma Magazines International B.V. (SMI) and Hearst Magazines International.

Sanoma Magazines International, located at Amsterdam, is part of Sanoma Magazines, the magazine Division of the Finnish media company SanomaWSOY. Sanoma Magazines is among the top euorpean magazine publishers, operating in 13 European countries.

The Hearst Corporation is one of the lagerst diversified communication companies worldwide. Its major interests include magazines, newspapers and business media publishing, cable networks, television and radio broadcasting, interactive media and real estate operations.