On September 26, 2006 Sanoma Hearst Romania will launch its first home & deco magazine, called Casa si Gradina (Home and Garden).

The magazine is targeted at people between 25 and 50 years old, mainly women, with medium and high income. Casa si Gradina will have a print run of 30.000 copies and the cover price will be 5.9 RON (€ 1,70)

Casa si Gradina explores the taste of its target group. It shows them the way to create a beautiful and welcoming home, including various ways to decorate and redecorate it. Following tips and ideas from the magazine about creating a personal environment, the readers will be able to turn their house into an expression of their own identity.

The launch of this new magazine of Sanoma Hearst Romania will be accompanied by a huge advertising campaign, using various media: outdoor marketing, TV, radio and print. Editor-in-chief is Adela Parvu, who has a long lasting experience in working with home & deco magazines.

For more information, please contact:

Adela Parvu, Editor-in-Chief

tel.: + 40-314 058 609

e-mail: aparvu@sanomahearst.ro

Sanoma Hearst Romania is a joint venture between Sanoma Magazines International and Hearst Magazines International.

Sanoma Magazines International, located at Amsterdam, is part of Sanoma Magazines, the magazine Division of the Finnish media company SanomaWSOY. Sanoma Magazines is among the top euorpean magazine publishers, operating in 13 European countries.

The Hearst Corporation is one of the lagest diversified communication companies worldwide. Its major interests include magazines, newspapers and business media publishing, cable networks, television and radio broadcasting, interactive media and real estate operations.