Amsterdam, 29 March 2007- Sanoma Men’s Magazines (SMM) takes a majority stake of 68% in Belegger.nl B.V. Through this stake, SMM will extend its portfolio with an up till now under-represented domain: personal finance. Together with the Finnish multinational, Belegger.nl wants to expand to become the biggest investment platform of the Benelux.
Belegger.nl exploits four websites: www.belegger.nl, www.beursduivel.be, www.marketadvices.com and www.voetbalnext.nl. Together they reach more than 300.000 unique visitors a month / 7 million pageviews a month (source: Google analytics, January 2007).
Specific information per internet site:
1. Since 1999, Belegger.nl has grown to become one of the largest financial websites of the Netherlands and characterizes itself as being the support for the beginning as well as the experienced investor.
2. Beursduivel.be is the Belgian sister of Belegger.nl and can call itself the largest independent investment site in Belgium.
3. Marketadvices.com is a specialized website, offering a free overview of buy and sell recommendations from reputable (investment) banks.
4. Voetbalnext.nl is an interactive soccer platform where it is possible to make a virtual investment in soccer clubs. Via this simulation the enthusiasm for investing has grown stronger.
CEO Sanoma Men’s Magazines Auke Visser: “Growth through adding new domains to our portfolio is in line with our future vision. Belegger.nl enables us a perfect online entry into the personal finance market. We already took the first step with our print edition Lucratief, spread circulation 100.000.”
Also Matthijs Kanis of Belegger.nl is delighted with the agreement. “With Sanoma we have found a perfect partner. The planned investments in marketing and editorial offices will speed up our multimedia growth within the Benelux tremendously.”
Belegger.nl was founded by Matthijs Kanis, also author of last year’s published ‘Investing for Dummies’. The company consists of twelve persons. Besides Kanis, Geert-Jan Smits, Joost Steins Bisschop and Jan Albers are also partner of the company.
Sanoma Uitgevers
With more than 80 consumer magazines (including accompanying extensions and events) and well over 125 websites, Sanoma Uitgevers B.V. is the largest multi media publisher in the Netherlands. In 2006, Sanoma Uitgevers and its subsidiaries – Sanoma Magazines Netherlands – reached net sales of EUR 531 million. In Hoofddorp 1173 people are employed including editorial as well as the support departments. The subsidiaries Sanoma Men’s Magazines, Jonge Gezinnen bv, ilse media groep and RCV Entertainment add another 800 employees to the total number of employees.
Sanoma Magazines
Sanoma Uitgevers is part of Sanoma Magazines, one of the largest consumer magazine publishers in Europe.The company publishes more than 300 magazines in thirteen different countries. Apart from developing its strong portfolio of magazine brands for various reader communities, Sanoma Magazines is expanding its business to other media platforms, with a clear focus on interactivity.
For more information please contact: (not for publication):
Sanoma Men’s Magazines
Contactperson : Auke Visser (CEO) or Michiel Kroeks (Head New Media)
Telephone : +31 (0)20 - 751 8302, +31 (0)20 - 751 8054
E-mail : a.visser@smm.nl, m.kroeks@smm.nl
Belegger.nl
Contactperson : Matthijs Kanis
Telephone : +31 (0)20 - 330 95 41
Mobile : +31 (0)6 - 53 72 33 63
E-mail : Matthijs.kanis@belegger.nl

