Brussels, 11 October 2007 - Before the end of 2007, for the first time Belgian women will have their own mobile offering. A unique offering that allows women to call and send text messages at very interesting terms tailored to their phone usage and that delivers ’customized’ content. For this first mobile offering market leaders Sanoma Magazines Belgiumand Proximus combine forces.Women call longer than men and they want rates that take this into account. In addition, women use their mobile phones en masse and increasingly as an information channel. Regarding the kind of information, women are picky: they want information that fits their lives and interests very closely.Michel Georgis, delegated director of Proximus: “We are very glad to introduce a specific offering for women together with Sanoma Magazines Belgium. Sanoma is the biggest publisher of women’s magazines in Belgium and they know what engages women perfectly. This cooperation fully fits Proximus’ strategy to cooperate with partners who provide an enrichment to the product offerings for our customers.”Six out of ten Belgian women read one of the Sanoma magazines, including Flair, Flair l’Hebdo, Libelle, Femmes d’Aujourdhui, Feeling or Gael. With this, Sanoma Magazines Belgium is the most important provider of content that informs and inspires women. Not only through magazines and websites, but soon also through a mobile offering.Aimé Van Hecke, CEO of Sanoma Magazines Belgium: “Our biggest trump card is our thorough knowledge of what motivates women. That enables us to connect ourselves, advertisers and partners with women in an intelligent way. Due to the first mobile offering for women we will soon be able to communicate interactively with women at all times. The concept that we are developing will truly be a ‘win-win-win’ case. Sanoma and Proximus enforce their connection with the target group. Through their mobile phones women will soon have access to very good rates, advantages and content. Advertisers will obtain a new, clearly segmented channel.”The first mobile offering for women will be launched before the end of 2007. Women will be able to call, use text messages, and send and receive information. NOT FOR PUBLICATION For more information, please contact:

Sanoma Magazines Belgium

Miriana Frattarola: m.frattarola@sanoma-magazines.beProximus

Frédérique Verbiest: press@proximus.net About Sanoma Magazines Belgium

Sanoma Magazines Belgium publishes the Dutch-language magazines evita, Feeling, Feeling Wonen, Flair, Glam*it, HUMO, Libelle, Libelle Lifestyle Magazine, Marie Claire Flemish edition, Milo, Story, TeVe-blad, and the French-language magazines Femmes d’Aujourd’hui, Flair, Gael, Gael Maison, Marie Claire Belgique, Télé Moustique and Télé Pocket. The company also owns the internet sites ZappyBaby, Xquis and Fitfixers. SMB employs over 500 people. Sanoma Magazines Belgium is part of Sanoma Magazines.Sanoma Magazines is one of the largest consumer magazine publishers in Europe.The company publishes more than 300 magazines in thirteen different countries. Apart from developing its strong portfolio of magazine brands for various reader communities, Sanoma Magazines is expanding its business to other media platforms, with a clear focus on interactivity. Sanoma Magazines is a division of SanomaWSOY, the leading media group in the Nordic region with operations in versatile fields of media in over twenty European countries.About Proximus

Proximus is the market leader in mobile telephony in Belgium. On June 30, 2007 Proximus had 4,415,824 active customers* (49% subscribers, 51% customers who make use of a prepaid card). * Active customers = user of a mobile phone who have used the phone for calls or text messages within the last three months.