Nök Lapja Egészség, new magazine by Sanoma Budapest

Budapest, 28 March 2007 - The first issue of Nök Lapja Egészség, the new monthly magazine of Sanoma Budapest, came to the market today. Nök Lapja Egészség is based on the brand values of Nök Lapja, one of the most successful and authentic brands of Sanoma Budapest. Nök Lapja Egészség features a wide range of health related topics in a high-quality editorial environment.


The new magazine offers high-quality entertaining articles like Nök Lapja, and targets readers interested in a healthy lifestyle and prevention. Full of practical and useful advice, the magazine deals with common health problems (including analysis, screening, diagnosis, alternative and traditional treatments) from an easy-to-understand and modern perspective.


The magazine offers good reading to the whole family. The section “My mother, my daughter and I” presents main characteristics of three women’s generations. The magazine reserves a separate column for topics related to young mothers and mothers-to-be.


The editor-in-chief of the 72-pages Nök Lapja Egészség magazine is Dezslik Magdolna. Introduction price of the semi-glossy magazine is HUF 299 (EUR 1,20). Like N?k Lapja, the target group of the new magazine comprises modern, active, quality-conscious women aged 35 to 55, as well as their families, focused on a healthy lifestyle.


The marketing communication campaign carries the slogan: “Body, soul and lifestyle from an authentic source. Nök Lapja Egészség, if you want a clear answer.”


For more information:
Sanoma Budapest
Name: Ms. Andrea Vékási
E-mail address: a.vekasi@sanomabp.hu
Telephone number: +36 1 437 1234


Sanoma Budapest Zrt., with over 30 titles is market leader in the Hungarian magazine market and a leading player on the Hungarian internet market. It operates 18 internet products and the cable TV channel storytv. Sanoma Budapest is also active in event and conference organization, book publishing, merchandising and custom publishing.


Sanoma Budapest is part of Sanoma Magazines. Sanoma Magazines is one of the largest consumer magazine publishers in Europe.The company publishes more than 300 magazines in thirteen different countries. Apart from developing its strong portfolio of magazine brands for various reader communities, Sanoma Magazines is expanding its business to other media platforms, with a clear focus on interactivity. Sanoma Magazinesis a division of SanomaWSOY, the leading media group in the Nordic region with operations in versatile fields of media in over twenty European countries.

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