Bucharest, 30 June 2010 - Relaxation, trust, optimism and self-respect, these are the values that Sensa, the new magazine launched by Sanoma Hearst Romania, wants its readers to recognise.

There is no magazine like Sensa in Romania. The minute you open it, you immediately realise how warm and optimistic it is. Beautiful images and information are combined smartly. Sensa's Editor-in-Chief Irina Manolache comments that Sensa wants you to look at yourself more often, because if you know yourself better you can better identify when you need a change in your life.

People need relaxation and confidence, especially in these difficult economic times. According to Sensa's publisher Lucian Ionita that's exactly the reason why this is the most appropriate time to launch Sensa. Advertising Sales Director Alex Dona believes there are enough advertisers who are willing to associate themselves with a magazine that promotes comfort, well-being and a healthy state of mind.

The launch of Sensa is the third new project from Sanoma Hearst Romania this year. In February Auto Motor si Sport was acquired, then Miresici magazine was launched in May. Sensa magazine is licensed from Adria Media Zagreb. The magazine was originally launched in Croatia in 2007, followed by Serbia and Germany. Since June 29th, 2010 Sensa is also available in Romania. Sensa is published every quarter (print run: 20,000 copies) and will be distributed nationally. Sensa costs 9.9 RON.