New Goedele combines in-depth journalism with lifestyle

Brussels, September 3, 2008 – Finally! One of the most anticipated Belgian launches in recent years, Goedele (the personality magazine of Goedele Liekens and Sanoma Magazines Belgium) hits the newsstands today. Goedele is a dynamic, moving and inspiring glossy that reflects the views of Goedele Liekens on the world. Published monthly, Goedele brings thought-provoking stories and quality journalism.

Goedele Liekens first spiralled into the limelight when she became Miss Belgium in 1986 during her Psychology studies in Brussels. Since then, she has become a noted author and TV-host in Belgium as well as the Netherlands, is a clinical Psychologist and Sexologist, and was asked to become spokesperson and Goodwill Ambassador for the United Nations Population Fund.

Last year, Sanoma Magazines Belgium (SMB) decided to participate in Liekens’ TV production company Jok Foe as a first step in developing towards audiovisual media. The new personality magazine is another example of the cooperation between SMB and Goedele Liekens.

Goedele, the monthly magazine, offers high quality journalism that goes from heart to heart (and then to the brain): fascinating stories with striking full page photography, centred around people, famous and unknown, from far away and from close by. With a classy lay-out that will make the world easier to read. In a warm and intelligent voice, empathic, humorous and with self-mockery.

Goedele is launched with an initial print run of 100,000 copies and costs €3.95. On September 10, the magazine will also be launched in the Netherlands with a print run of 50,000 copies; Goedele will cost €4.50 in the Netherlands.

About Sanoma Magazines Belgium:

Sanoma Magazines Belgium publishes the Dutch-language magazines evita, Feeling, Feeling Wonen, Flair, Glam*it, HUMO, Libelle, Libelle Lifestyle Magazine, Marie Claire Flemish edition, Milo, Story, TeVeblad, and the French-language magazines Femmes d’Aujourd’hui, Flair, Gael, Gael Maison, Marie Claire Belgique, Télé Moustique and Télé Pocket. The company also owns the internet sites ZappyBaby, Xquis and Fitfixers. SMB employs over 500 people.

Sanoma Magazines Belgium is part of Sanoma Magazines, one of the largest consumer magazine publishers in Europe. Sanoma Magazines publishes more than 300 magazines in thirteen different countries. Apart from developing this strong portfolio of magazine brands, Sanoma Magazines is expanding its business to digital media platforms. Sanoma Magazines is a division of the SanomaWSOY Group, a strong European media group operating in diverse fields of media in more than 20 countries.


For more information, please contact (not for publication):

Sanoma Magazines Belgium

Rosette Van Rossem, Corporate Communications

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