Casa si gradina launches own products in Romania

Bucharest, 27 June 2007 - Casa si gradina, the most daring deco magazine in Romania, launches with the July-August issue its first collection of products: self-adhesive decoration flowers!


The design of the 20 flowers is done by the magazine’s team and so it is a 100% Casa si gradina creation. For the first collection, the 4 flowers in summer colors were chosen: orange, fuchsia, green and blue. The model of a flower is made out of more pieces. So from the basic flowers the reader can create various options, depending on one’s imagination.


In autumn, towards the end of October, the self-adhesive flowers Casa si gradina will be sold also in the decorations shops.


With the launch of this collection, the magazine interacts directly with its readers. Casa si gradina does not limit in only giving decoration suggestions, but it gets actively involved in decorating the homes of their readers.


The self-adhesive flowers represent the beginning of own products series which will have the Casa si gradina signature.


For more information, please contact:
Ruxandra Chiurtu, Marketing Manager
tel.: + 40 31 22 58 800
e-mail: rchiurtu@sanomahearst.ro



Sanoma Hearst Romania is a joint venture between Sanoma Magazines International B.V. (SMI) and Hearst Magazines International.

Sanoma Magazines International, located at Amsterdam, is part of Sanoma Magazines, the magazine Division of the Finnish media company SanomaWSOY. Sanoma Magazines is among the top European magazine publishers, operating in 13 European countries.

The Hearst Corporation is one of the largest diversified communication companies worldwide. Its major interests include magazines, newspapers and business media publishing, cable networks, television and radio broadcasting, interactive media and real estate operations.

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