Bimonthly glossy 'Moje Zeme' launched

Prague, August 19, 2008 – Sanoma Magazines Praha has launched Moje Zeme (‘My Country’), a glossy magazine with a bimonthly frequency. This one-of-a-kind magazine promotes the exceptional beauty and unique traditions of the Czech Republic. This way Moje Zeme reflects the growing pride within the nation about its achievements over the years.

“Moje Zeme is completely about, by, and for Czech people. In an increasingly confusing world it could even be considered as Czech’s answer to globalization and unification, though we avoid to put attention to the political connotation this might have,” says Editor-in-Chief Pavel Traub, who formed a new team of top freelance contributors especially for this purpose.

Trips and travel, history and memories, nature and wildlife, arts and culture, popular science as well as Czech mysteries and curiosities are the main ingredients of the magazine - packed in modern graphic design including big format pictures, guides and maps.

On its cover page Moje Zeme carries the logo of weekly Kvety, which will celebrate its 175th birthday next year and is considered to be the oldest magazine in the world that is still in print today. Pavel Traub: “The connection with the well-established Kvety brand gives Moje Zeme a strong and credible image. Actually, the new magazine will profit from the best traditions of the Kvety concept, which has always been based on promoting the values and beauty of our homeland.”

Moje Zeme is published with a print run of 60,000 copies and a cover price of 49,- CZK (€2,-).

About Sanoma Magazines Praha:

Sanoma Magazines Praha (SMP) is one of the leading publishing houses in the Czech Republic. SMP publishes over twenty magazines such as Vlasta, Kvety, Story, Dum a zahrada (‘House and Garden’), National Geographic and others. SMP is also active in digital media. Its websites likewww.eStranky.cz , www.tvujdum.cz and www.kuchyne.cz are among the most popular verticals in the country.

Sanoma Magazines Praha is part of Sanoma Magazines International (SMI) located in Amsterdam (the Netherlands). SMI is a business of Sanoma Magazines, one of the market leading consumer magazine publishers in Europe. The company publishes more than 300 magazines in thirteen different countries. Apart from developing this strong portfolio of magazine brands, Sanoma Magazines is expanding its business to digital media platforms. Sanoma Magazines is a Division of SanomaWSOY, a strong European media group operating in diverse fields of media in more than twenty European countries.

For more information, please contact (not for publication):
Sanoma Magazines Praha

Frank Hitzert, Publisher
• Phone : +420296162593
• E-mail: hitzert@sanoma.cz
Pavel Traub, Editor-in-Chief
• Phone : +420296162532
• E-mail: traub@sanoma.cz

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