Be inspired and help Sanoma support UNICEF in Romania

Amsterdam, 24 November 2008 - The Sanoma Group inspires, informs and connects millions of Europeans every day with quality media in their native language and within their own culture. Reflecting its increasing cross-divisional cooperation, the Sanoma Group has unified its five divisions under one single Sanoma brand on October 1, 2008. To celebrate this unification, Sanoma has launched SanomaInspires.com. SanomaInspires is an 'inspiration hub' where people share what inspires them. For each inspiration added, Sanoma donates fifty eurocents to UNICEF.

The Sanoma Group lives on creativity to be able to deliver the quality content that meets the needs of its customers. Creativity requires inspiration. SanomaInspires asks Sanoma employees and everyone else to add their inspiration to the site to inspire others. The ultimate goal of SanomaInspires is to inspire young children to learn: for each inspiration added Sanoma donates money to UNICEF to support an Education Programme for young Romanian children.

This UNICEF programme helps the poorest children in Romania to get an education. A great majority of these children are of Roma descent. Only 20% of Roma children are able to attend day care, only 61% are educated in school. The UNICEF programme acknowledges the cultural challenges in the community while addressing the educational needs of these young children.

Sanoma aims to donate €25,000 to the programme - for each inspiration added to SanomaInspires, we will donate fifty eurocents. So please be inspired and inspire young children to learn. Share with us what inspires you on SanomaInspires.com, and help Romanian children get the education they deserve.

About Sanoma:
Sanoma inspires, informs and connects. We bring information, experiences, education and entertainment to millions of people every day. We make sure that quality content and interesting products and services are easily available and meet the demands of our readers, viewers and listeners. We offer challenging and interesting employment for over 20,000 people in 20 countries throughout Europe. In 2007, the Group’s net sales totalled €2.9 billion.


For additional information, please contact (not for publication):

Sanoma, Communications

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