Adria Media Serbia acquires Mama Media

Belgrade, 12 June 2008 – By acquiring the publishing house Mama Media d.o.o., Adria Media Serbia adds three parenting titles to its portfolio, two magazines and a website. The transaction is subject to approval from the Competition Protection Commission, Serbia’s antitrust officials. Mama Media employed six employees (full-time equivalents) at the end of 2007.

This acquisition fits Adria Media’s mission to provide only the best content for its readers by continuously developing its portfolio. Mama is a monthly magazine that became advertising market and quality leader in the parenting segment from its first issue 11 years ago onwards. Trudnoca (Pregnancy) is a spin-off magazine for pregnant women with 10 issues yearly. Mama Media’s third title is one of the most popular parenting websites in Serbia, www.yumama.com.

Bernd Rademann, CEO of Adria Media Serbia comments: “Quality and success on the advertising market of both titles and the website are a perfect strategic fit for our growth strategy in Serbia.”

With these new titles Adria Media Serbia wants to help future parents deal with the birth of their children responsibly and more easily as well. Advice from paediatricians, pedagogues and other experts will help in making a parent’s job easier. Mama, Trudnoca and yumama.com will always gain an audience with new generations of parents because of this valuable advice.

The three titles will be integrated into Adria Media Serbia. The founder of Mama Media, Jasmina Stefanovic, will remain responsible as Editor-in-Chief. This way the 11-year old tradition and expertise of Mama Media will continue to prosper within Adria Media Serbia.

About Adria Media Serbia d.o.o.:

Adria Media Serbia d.o.o. is part of Adria Media Holding GmbH (AMH). AMH operates in three countries: Serbia, Croatia and Slovenia. AMH is a 50-50 joint venture between Sanoma Magazines International and Gruner+Jahr. AMH publishes 39 magazines and employs around 370 people.

Sanoma Magazines International, located in Amsterdam (The Netherlands), is a business of Sanoma Magazines. The company is responsible for Sanoma Magazines’ activities in Russia and Central, Eastern and South East Europe. Sanoma Magazines is one of the largest consumer magazine publishers in Europe. The company publishes more than 300 magazines in thirteen different countries. Apart from developing its strong portfolio of magazine brands, Sanoma Magazines is expanding its business to digital media platforms. Sanoma Magazines is part of the SanomaWSOY Group, a strong European media group operating in diverse fields of media in more than 20 countries.


For more information, please contact(not for publication):

Adria Media Serbia d.o.o.
Mirjana Zdravkovic, Assistant to the CEO
* Phone: +00381 11 2079 940
* E-mail: m.zdravkovic@adriamedia.co.yu

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