1,923 Bikini-clad Russian Cosmo Girls set World Record

Moscow, 31 July 2008 - 19 July 2008 has turned out to be a glorious day for Sochi, the trendy Russian beach resort, because Russian Cosmopolitan’s ‘Bikini Boom’ set a new Guinness world record. On Riviera central beach in Sochi, 1,923 Cosmo girls in colorful bikinis formed the word ‘Cosmo.ru’ with their bodies in the sand.

Together the Russian Cosmo girls beat the previous record set on Bondi Beach in Sydney, Australia, in 2007, when 1,010 girls – including Cosmo readers and professional models – spelled the word Cosmo.

“We were absolutely sure that our Cosmo readers would take part and set the new record, because Cosmopolitan is Russia’s most popular women’s magazine,” says Elena Vasilieva, chief editor of the magazine. “Now the world has seen that Russian women are beautiful, happy, active and ready to conquer new horizons and men's hearts. The Bikini Boom in Sochi was a real demonstration of girl power. And we haven’t reached our limit yet. Now we have a new goal: we will beat our own record and gather 2014 girls. We are sure we can make it, there are more and more Cosmo girls in Russia every year!”

The place for the Bikini Boom was not chosen by accident - Sochi will host the Olympic Winter Games in 2014. Cosmo’s Bikini Boom, supported by the city council’s cultural department, is now the first record in this Olympic capital.

About Independent Media Sanoma Magazines:

Independent Media Sanoma Magazines is part of Sanoma Magazines International, headquartered in Amsterdam (the Netherlands). Sanoma Magazines International is a business of Sanoma Magazines, one of the largest consumer magazine publishers in Europe. Sanoma Magazines International is responsible for the activities of Sanoma Magazines in Russia, C.I.S., and Central, Eastern and South East Europe. Sanoma Magazines publishes more than 300 magazines in thirteen different countries. Apart from developing this strong portfolio of magazine brands, Sanoma Magazines is rapidly expanding its business to digital media platforms.

Sanoma Magazines is a division of the SanomaWSOY Group, a strong European media group operating in diverse fields of media in more than 20 countries.


For more information, please contact (not for publication):

Independent Media Sanoma Magazines
Lyudmila Agafonova, Cosmopolitan Group Marketing Director

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