Magazines

Sanoma Magazines is a leading consumer magazine publisher. We publish more than
300 magazines in thirteen European countries. Our magazine portfolio consists
of the strongest local brands complemented with international brands that
are known throughout the world.

Some of the local brands we own have been in the hearts of consumers
for decades. Through our ability to improve and adapt our magazines to
the signs of the times, they will continue to do so. Additionally we will
continue to develop magazines that play into new preferences of
customers today.

Next to our own local brands, we publish licensed magazines as well. Titles
like Cosmopolitan or cartoons from Walt Disney are loved by consumers all over the
world. We have become a preferred license partner for many of the world’s foremost
magazine brands, because we have the ability to tailor the international format to a local
audience successfully.

One of the main strengths of Sanoma Magazines is the translation of customer’s wants and needs in desired consumer magazines. These magazines form the core of our magazine portfolio.

Next to consumer titles, our magazine portfolio is complemented with customer magazines and niche publications. These magazines are created with the same competencies, but for a different audience.


Custom Publishing »

In most of our operating countries we develop customer magazines for business partners. Customer magazines allow our business partners to closely connect with their customers in a way most customers prefer. Sanoma Magazines Finland for instance produces Blue Wings, Finnair’s in-flight magazine. Another example is Blue by Peugeot, that Sanoma Uitgevers has developed for Peugeot Nederland in the Netherlands. A final example is Hermitage, that is published in Russia by Independent Media Sanoma Magazines for the St. Petersburg Hermitage museum.

Niche Publishing »

Next to general interest magazines, well-liked by a broad audience, Sanoma Magazines develops magazines for a small audience with a special interest in a well-defined, particular topic. Our company EPN International is for instance responsible for publishing niche magazines like Habitations Exclusives (Exclusive Homes) in France, Vier Seizoenen (Four Seasons) in Belgium and Special Zwembaden Sauna’s & Whirlpools (Special Swimming Pools Saunas & Whirlpools) in the Netherlands.